Search Engine Optimization

SEO IS VITAL FOR EVERY WEBSITE

What is Search Engine Optimization (SEO)?

You want your business to appear when consumers search for keywords relevant to your business. For example, if you’re an Italian restaurant in Sacramento, we’re sure you’d like to show up on Google for “Sacramento Italian restaurant.” Actually showing up on the first page takes a great deal of optimization of every piece of content on your site, both visible and invisible (meaning, the code within the website). There are a great deal of factors that contribute to SEO, and they quickly change in this volatile web environment! Fortunately the nature of our profession keeps us on top of every change.

Why does my website need to be “SEO-optimized”?

  • Appear in search engines
  • Increase engagement
  • Increase revenues
  • Get above the competition
  • Appear for multiple keywords
  • Appear in search engines
  • Increase engagement
  • Increase revenues
  • Get above the competition
  • Appear for multiple keywords

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Businesses Need SEO

100% of businesses with a web presence need SEO. Many businesses use SEO without even realizing it. Others have a website with zero optimization and are struggling to compete. Still others stay ahead of the game by keeping up with the continuous changes in the world of SEO and continue to push ahead of the competition.

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Begin and End with Search

93% of online experiences begin and end with a search engine. That means that someone looking for a business is most likely to turn to Google – does your business appear when they search?

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Organic Clicks

The vast majority of search engine clicks are organic, meaning unpaid. If you’ve ever used Google, you’ve noticed the paid ads at the top and sides of the page every time you search. Most people don’t click on those (these are still valuable positions to have, though). Most of the clicks through the search engine are on those organic, free results.