Search Marketing

PAY-PER-CLICK ADVERTISING (PPC)

Pay-Per-Click (PPC) with Google Adwords

A significant number of web users click on the ads that they see at the top of the page. While you may want to rely on organic, free results alone, using PPC will guarantee that your website shows up more frequently. Plus, you only get charged when someone clicks on it, and you can set daily budgets!

Setting up Adwords/PPC is our specialty. It’s what we’ve been doing for many years for many different types of businesses. It’s definitely something you want to hire an expert for – doing this yourself will cost you more in the long run, we promise. We’ve seen it happen again and again, as businesses end up spending more on campaigns that weren’t well thought out and don’t generate any extra income. Ultimately, they end up turning to an expert to clean up the mess and are pleasantly astounded at the results.

Search Marketing is Perfect For…

  • Generating Leads
  • Targeting users who are ready to buy
  • Generating Online Sales
  • Geo-targeting to your local market
  • Showing ads during business hours only
  • Targeting users by device (mobile vs desktop)
  • Generating Leads
  • Targeting users who are ready to buy
  • Generating Online Sales
  • Geo-targeting to your local market
  • Showing ads during business hours only
  • Targeting users by device (mobile vs desktop)

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Mobile Device PPC Clicks

Over half of all paid search clicks come from mobile devices. Your ads can be targeted for both mobile and desktop, or one or the other. This preference changes from business to business and naturally shifts from goal to goal.

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Paid Ad Clicks

The top three ad spots on the search results page receive 41% of all the clicks for the entire page! What’s important is that users click on your appealing ad, visit your website and actually stay. We work hard to make sure that your ad is appealing and that the landing page (the page of your website that users go to from the ad) is optimized to keep traffic there and generate sales and/or leads.

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Use Google

The vast majority of web users turn to Google when searching for something. They are often faced with ads at the top of the page, and will of course click on the most appealing ad. We make sure that our clients’ ads are as intriguing as possible, which requires time and testing. After a few months, we typically have an optimized ad with proven results.